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Palindrome Consulting Blog

Palindrome Consulting has been serving the Hollywood area since 1999, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Popular 2013 social media trends

It's the year 2013, or if you follow the Chinese Zodiac, it's almost the year of the Snake. Regardless of when you celebrate your New Year, social media will be sure to be there to help you connect with other revelry makers. Because it's a new year, you can look forward at what social media trends will be popular for small to medium businesses in the coming 12 months. Below are five potentially huge social media trends for 2013.

Social goes mobile The way people view information is changing thanks to increasing adoption of tablets and mobile devices. The adoption rate is forecasted to rise in 2013, with the number of users who view your content on mobile devices soon overtaking those using a more traditional browser.

Because of this, the use of web technology that resizes text, images and other content to any screen size, will become even more popular. What this means for social media managers is that you will need to keep mobile users in mind when developing content and ensure it can be easily viewed on tablets and smartphones.

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Report shows views on social media

Social media has become an integral part of many of the younger generation's lives. They see it largely as an extension of themselves; a cornerstone to their personal identity. Because of this, many feel that they should be able to access social networking sites while at work, often complaining when they can't. Is this such a big deal? A recent report says maybe.

The report, published this past summer by Kelly Services reported on social media in the workplace, and highlighted findings and opinions from three major regions: The APAC (Asia Pacific), The Americas and the EMEA (Europe, Middle East and Africa). Below are some interesting results on the use of social media in the business environment.

Social media at work by region Social media and it's use in the organization is a hot-button topic. Many argue that by allowing employees to access it at the office, they will spend all day surfing their personal accounts and not doing any work. The study found that an average of 30% of employees across all regions feel that it's ok to access their personal accounts while at work. Interestingly enough, the APAC has the highest percentage (48%) of users who think social media access at the office is acceptable, while The Americas had the lowest (16%).

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How to use Pinterest to boost marketing

Social networks are something that have become a major marketing tool for all companies. A maintained presence on the major networks will help establish/solidify your brand, and possibly drive traffic and interest to your website. One of the newest social media services is Pinterest, and it's taking off in a big way. If you're looking to gain your company more online exposure, Pinterest could be a way to do so.

Pinterest is different from the other main social networking services in that you don't usually share written content, rather you pin photos to an online pinboard that other users can view and share. If a user shares, or 'pins' one of your pictures all their friends can then see it and can repin it on their boards, and so on. The potential result of this is that one picture can be seen by hundreds of thousands of users - commonly referred to as 'going viral'.

What this means for you is that there is potential for your business name/brand to gain massive exposure and an expansion of your existing customer base. Here's how to get your Pinterest marketing started.

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Don’t make these 5 LinkedIn mistakes

Social networking has become an integral part of the fabric of modern society. There are more social networks than you can count, all offering a network usually aimed at a niche market. One of the more popular networks is LinkedIn. Geared towards professionals, LinkedIn is a great tool that can help you in many different ways. However, if you make mistakes, it could harm your reputation.

Below are five common mistakes professionals make on LinkedIn.

  • Using it only for job searches. One of LinkedIn’s most powerful tools is the job search, as you can tap into the hidden market of jobs, or reach out to contacts for potential for potential openings, or to hire them. The only problem with this is: Many LinkedIn users only use the network when they are actively looking for a job. You should make an effort to keep your profile and connections up-to-date and be active even when you’re not looking for a job or to hire.
  • Having an incomplete profile. One of the key aspects of any social network is your profile. It’s the online representation of who you are, and an incomplete profile is like an incomplete picture of who you are. At the very least, you should have information about all the important companies/jobs you’ve had and your main achievements associated with them. Having industry recognized keywords sprinkled in helps as well; it makes you and your expertise easier to find.
  • Not belonging to groups. The groups we associate with make up a large part of who we are. LinkedIn is no different and has a ton of professional groups, including alumni and industry specific groups. Joining these groups is a good idea as you can connect with colleagues and other professionals, share your experience and keep your finger on what’s going on; maybe even find your next big business idea.
  • Not making connections. We’ve said it before, we’ll say it again: LinkedIn is all about connections. If you only connect with people when you need something you will reduce the efficiency of the network. You should be actively looking for people that you know - personally or professionally - to connect with. At the same time, don’t connect with anybody and everybody, LinkedIn should be your online professional network - only connect with people you know or have met.
  • Not a team effort. With other social networks like Facebook, colleagues are usually against connecting with workmates. While this is probably a good idea for Facebook, after all, who wants their boss seeing pics from your weekend shenanigans? LinkedIn is different, it’s beneficial to connect with your current colleagues as the main idea of LinkedIn is to establish professional connections. The best place to start making connections is your current job, so encourage your team members to have profiles and connect with each other.
Through effective use of LinkedIn, you should be able to build a solid professional network that spans countries and could provide you with your next big opportunity. If you have questions about LinkedIn or social networking in general, please contact/connect with us.
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Companies should be on LinkedIn

Social media can be a great way for your business to both expand and build as well as solidify your brand, which can in turn bring in more customers. While there are numerous services out there, many companies focus on Facebook and Twitter, when they should also be focusing on the main business related social media service: LinkedIn.

Here’s four reasons why your business should have a presence on LinkedIn.

  1. You have more than 1 employee. With a company profile, you can pick how many people work in your organization, and many small businesses pick 1-10 or 11-50. In these two categories there are over 1.5 million businesses with accounts. Lots right? Add into this the ability to filter companies by industry, location and relationship and you have a powerful search tool that can help you stand out locally.
  2. You want to connect with your peers. Facebook is a great tool for connecting with nearly everybody, while LinkedIn is better for connecting to your colleagues and peers who are constantly sharing topical information and discussions that could be of great use when you’re stuck, or need advice.
  3. You are hiring. LinkedIn is also one of the best job boards for mid-level and higher professionals. If you have a job opening, you can post it on the site and people connected to you and your friends can be recommended for the job. You can also target the posting at professionals who you want to apply, no more having to wade through unqualified candidates.
  4. You don’t want to deal with games/links to cat videos/senseless sharing. LinkedIn is a professional network, as such, there aren’t many time wasting features. If you haven’t bought into, or are tired of notifications about games or other activities, LinkedIn is a great alternative. Just be warned, you won’t connect with your customers on a close basis like you can with other networks.
If you feel it’s time to get on to LinkedIn and would like to know more about the process, please contact us.
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