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There’s a big difference between running a smart business and making smart business decisions, although one could say that one contributes to the other. More businesses than ever before are looking to their data to create better opportunities and make smarter decisions. We’ll take a dive into what the differences are between business intelligence and business analysis, as well as how they can contribute to your organization’s success.

Before we take the plunge, we want to inform you that in order to best understand the two terms, you’ll need to have data collection platforms in place that allow you to analyze data. If your organization doesn’t store data properly, it becomes difficult to analyze it. Therefore, if you have plans to analyze your data, you should make plans to have it stored in a single place where it can be read from, making it much more feasible to take advantage of.

BI vs BA
The biggest difference between business intelligence and business analysis goes back to the roots of language. Business intelligence is a noun, whereas business analysis is a verb. Business intelligence is a system put into place to collect and analyze data, while business analysis is the actual act of doing the analyzing. Both of these purposes require significant amounts of data to work as intended, even if they both work in different ways.

Business Intelligence
A business intelligence strategy is built for the purpose of analyzing the business in its current form. In this case, the more you know about your business, the more effectively you can make decisions about the future of your organization. When you hire a business intelligence professional, their job is to analyze the data to find answers to your most pressing business needs. Your organization uses the information found during these processes to improve your operations, whether it’s through changing up the way things are done or by implementing new solutions. Basically, BI’s value is in providing enough information about your business’ operations to create data-driven decisions.

Business Analysis
Business analysis consists of enabling the changes that need to be done by finding and resolving gaps in the way your organization manages itself, be it in production or solution implementation. Business analysis means that your organization takes the information that a BI system has provided to create solutions for your business’ woes. Sometimes they can be used to predict changes in the market or determine the best audience for a particular good or service.

Data-Driven Decisions
This increase in organizational use of BI and BA make it clear that more businesses than ever before are taking advantage of their data in exciting new ways. Through the power of BI, businesses can create strategies to hone in their operations and create opportunity for improvement, while BA can help you either implement new solutions or stay on track toward your goals.

Palindrome Consulting can help your business get started. To learn more, reach out to us at 305-944-7300.

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Elizabeth Mitrani
Elizabeth Mitrani
17:23 06 Aug 19
Palindrome Consulting was key in establishing my business and helps me keep it running. They are the consummate... professionals, incredibly knowledgeable and are always available to help. They have gone above and beyond to ensure that I was up and running quickly and that any issues that may arise on my end or dealt with immediately. I highly recommend Palindrome Consulting.read more
Moshe Rubinstein
Moshe Rubinstein
14:57 28 Jun 19
They are there every step of the way. Responsive and timely. The full service mentality mixed with the problem solving... abilities, is what makes them an easy choice.read more
Benjamin Wainberg
Benjamin Wainberg
14:09 28 Jun 19
Palindrome Consulting is customer centric. For Palindrome Data Safety is paramount; they keep their and our systems... updated with the newest technologies and are not shy at changing to better alternatives. Their platforms are always running and in the odd case there is an event, their technical team has an awesome response time.read more
Copier Man
Copier Man
13:56 28 Jun 19
We have been using Palindrome since 2005. They make my company feel like we are #1 all the time. Expert staff are... always available to help all my users all around the country.read more
Martin Feldman
Martin Feldman
16:43 26 Jun 19
As a partner in Fischer & Feldman, P.A. we have utilized Palindrome Consulting as our IT experts for many years. In... addition to keeping our server up and running, they are available to consult on the everchanging cloud and web landscape. We could not function as a successful law firm without their constant care, attention and almost IMMEDIATE RESPONSE TIME.read more
Rebecca Fischer
Rebecca Fischer
16:39 26 Jun 19
Palindrome has been my IT company for more than 15 years. We have been through four server and computer replacements... over the years all of which went smoothly. As technology has changed Palindrome has kept us current in their recommendations and are extremely responsive when we run into a software or hardware problem. We have been through hurricanes with Palindrome and felt confident they would have us up and running as quickly as possible and despite the fact we are probably a smaller client, they have treated us as one of their most important clients. I highly recommend Palindrome and have complete confidence in their capabilities and service. They have even gone the extra mile when we wanted to donate our old computers to a children's special needs school and delivered the computers, set them up and provided service for the same. Ilan Sredni is the consummate professional and has surrounded himself with top professionals and skilled technicians.read more
Nelson T
Nelson T
20:32 25 Jun 19
Palindrome Consulting has proven itself time and time again to be the epitome of professionalism and technical... expertise. They take the time to listen to your needs and then apply their wealth of technical knowledge to create truly innovative and robust solutions. They truly deliver piece of mind.read more
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