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Palindrome Consulting Blog

Palindrome Consulting has been serving the Hollywood area since 1999, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Changes introduced to Facebook

Do you like change? According to Facebook: Of course you do. Regardless of whether you like things to stay the same or not, Facebook is constantly developing and evolving. Sometimes these changes are for the worse, but for the most part they are improvements. This past week Facebook has made alterations that improve security settings and made your timeline a little less cluttered.

Facebook's changes should have been made to your profile by the time you read this. If not, you should see them by early January. Below is an overview of the more important features.

Security shortcuts One of the more common complaints about Facebook was that it's hard to change or even find your security settings. The update puts a button in the blue bar beside you name at the top of the window (it looks like a lock). When you press on it you are given three of the most popular Security requests:

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When and how to delete posts on Facebook

Trolls are powerful creatures of Norse mythology, known for being reclusive beings that lived largely separated from other humans and generally viewed as mean and not contributing to society. The modern troll has gone online and lurks on forums and other sites, making comments that are meant to be harmful or ignite argument simply for their own amusement. They can be hard to manage, leaving harmful or useless comments on your Facebook Page, words which can be seen by all and could potentially harm your reputation. You can fix this though.

Here's how to delete posts and comments on your Facebook Page.

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5 Facebook facts that benefit your biz

Social media, once the domain of tweens, teens and college students has expanded to encompass nearly all aspects of life. You have grandmas sharing YouTube videos of their grandchildren's first birthdays, businesses sharing their latest research or even conducting their whole marketing campaign online. This phenomenon is commonly labeled as social media, or as many see it, the modern Internet. While a collection of websites has allowed this to happen, Facebook is the most prominent.

Here are some interesting Facebook facts and figures.

Number of active users: over 1 billion. Number of mobile users: 600 million. That’s right, over half of the users access Facebook from their mobile phones. Number of likes since launch: 1.13 trillion. It’s crazy, thats 1,130 likes per person. Number of connections: Facebook's 1 billion users are connected to 140.3 billion other users. Talk about six degrees of separation! Number of locally tagged posts: 17 billion. The ability to add your location to posts was introduced in August 2010, and this statistic came from September 2012.

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Cross email marketing with FB

Facebook: If you haven’t heard of it, you’ve likely been living under a rock, or maybe in China. It’s as much a part of our daily routine as eating or sleeping is. For businesses, it’s a great way to reach out to, and connect with customers and fans while potentially growing your business’s brand. Facebook has recently introduced a feature that lets companies target different users depending on their email and ID.

Custom Audiences is Facebook’s new marketing feature, available through a plug-in called Power Editor for Google Chrome. If your company utilizes the Facebook Advertising API (Application Programming Interface) to manage Facebook related advertising, this feature is also available to you.

What exactly is Custom Audiences? If you conduct any form of email advertising, you likely have a list of email addresses that you send content like newsletters to on a regular basis. If you have this list saved as a single column CSV - Comma-Separated Value: A document that stores tabular data (e.g., Excel files) with no formatting, separated by commas - you can import it into Power Editor. Power Editor will match the email addresses with Facebook users and allow you to create ads to target just those users.

If you have a phone list, you can upload that to use as well. This is a good feature as it allows you to reach out, through Facebook, with ads to clients or customers who aren’t currently your fans or don’t like your page. In other words, your marketing reach through Facebook has just expanded.

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Gabriella Sutherland
Marketing of the all inbox while checking of their emails we have to do this only from the cross mailing method with the help of t... Read More
Tuesday, 19 March 2019 05:00
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