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Palindrome Consulting Blog

Palindrome Consulting has been serving the Hollywood area since 1999, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

How to save money on IT – part 3

Last week we showcased part two of our three part article on how to save money and maximize IT resources in your company. The article covered ways you can save money or maximize resources within your business and included tips on: Using VoIP and other digital solutions, investing in the cloud and working with an MSP. This week, we look into ways you can save money on your outward/customer facing aspects of IT.

Here are three ways you can save money or get the most out of your outward/customer facing IT resources.

Invest in a new website The website is the new hub of your business and customers look to it for information and often expect it to be there. If you don't have a functional website that provides your customers/future customers with what they need and want to know, there's a high chance that you will be losing sales.

You don't need a fancy website, just one that looks professional and represents your business. If you have a good website that is also optimized for search results, you can and will see your business show up higher in search results which means more exposure for your business.

This does seem a bit counter-intuitive - why spend money when you want to save it? However, having a website that appeals to your customers will increase the chances of both attracting and keeping new customers. If done in the right way, more eyes on your name means higher brand recognition. This in turn will lead to more enquires and potentially higher sales.

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How to save money on IT – part 2

Last week we posted part one of our three part article on how to save money on IT in the coming year. That article covered ways you can maximize the resources you already have by being an outside thinker, always looking around and using facts to help determine your actions. This week, we take a look at inward facing or internal costs.

Here's how you can maximize your internal IT costs.

Use VoIP and similar digital solutions Voice over Internet Protocol (VoIP) has been around for a number of years and many companies, large and small, have integrated it into their offices. Because VoIP uses an Internet connection to send and receive phone calls, there's no need for expensive cabling and switchboards. Aside from lower overheads, many VoIP providers offer calling rates at a fraction of what most telephone providers charge. So, companies that make lots of long-distance calls can really benefit with VoIP.

While many businesses have integrated VoIP solutions, most don't go beyond that. If you use a fax machine, did you know that you can either digitize that and ditch the fax machine, integrate it with most modern email programs or use your VoIP connection to transmit fax data.

If you have a sales force who is constantly on the road or giving presentations, why not look into a Web conferencing system. Many systems, like Microsoft's Lync, allow users to hold conferences and share documents or presentations without having to leave the office.

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How to save money on IT – part 1

One of the constant struggles business owners and managers face is achieving a point of minimized costs and maximized profits. This strive has led to many to look at technology as one of the keys of reaching this, but they have no idea how to go about it. That's why we have developed a three part article on ways you can maximize your tech resources.

The first part of the article focuses on maximizing the IT resources you already have.

1. Be the outside thinker The problem with many managers and business owners is that they tend to focus too closely on one or two key business elements. When it comes to technology this often means using only small parts of the technology available, while other parts are underutilized.

Therefore, it's important that you take a step back every now and then and really look at the tech you currently use. This can be hard to do, especially when you are so invested in a business. It's a good idea to consult with an advisor like a Managed Service Provider who knows how to get the most out of existing technology.

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5 reasons to renew IT service plans

Many countries' economies are facing uncertain times. Growth in China has slowed, the US is facing a fiscal cliff that could ruin the US economy and any relient economies associated with it. It's in these uncertain times that many companies are doing more with less and when it comes to IT, this means budget cuts. When these need to be made, many companies will look at cutting service contracts, something that may come back to haunt them in the future.

Below are five of the more common issues businesses face when they decide to allow IT service contracts to lapse.

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Corporate policies: 6 keeps to keep in mind

Rules are an integral part of society, they help define the boundaries of who we are and what we can do. Somewhere along the line, rules have become more of a societal term while the term policies has come to define rules for organizations and governmental organizations. Policies are as varied as they are important, and eventually it becomes necessary to write new ones, which can be a challenge.

Below are six things to consider when developing your next policy.

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