Last week we showcased part two of our three part article on how to save money and maximize IT resources in your company. The article covered ways you can save money or maximize resources within your business and included tips on: Using VoIP and other digital solutions, investing in the cloud and working with an MSP. This week, we look into ways you can save money on your outward/customer facing aspects of IT.
Here are three ways you can save money or get the most out of your outward/customer facing IT resources.
Invest in a new website The website is the new hub of your business and customers look to it for information and often expect it to be there. If you don't have a functional website that provides your customers/future customers with what they need and want to know, there's a high chance that you will be losing sales.
You don't need a fancy website, just one that looks professional and represents your business. If you have a good website that is also optimized for search results, you can and will see your business show up higher in search results which means more exposure for your business.
This does seem a bit counter-intuitive - why spend money when you want to save it? However, having a website that appeals to your customers will increase the chances of both attracting and keeping new customers. If done in the right way, more eyes on your name means higher brand recognition. This in turn will lead to more enquires and potentially higher sales.