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Palindrome Consulting Blog

Palindrome Consulting has been serving the Hollywood area since 1999, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

5 tech oriented marketing trends for 2013

Many companies are now well into 2013 and have started to get into the grove, so to speak. New new opportunities and potential changes to the way companies operate have started to emerge, however the year is still young. The question many are asking is, "What tech based marketing trends can we expect in 2013?"

Here's an overview of what we think will be the five biggest tech-marketing related trends of this year.

1. Increased mobile demands With a crop of excellent, affordable and capable devices released this past year, it's a sure thing that many of your clients will be getting new devices for christmas. This will result in an increased demand for mobile friendly sites that are simpler, lighter on text and more interactive. 2013 will be a good year to review your website and optimize it for mobile users.

2. Increasing local demand With the increasing adoption of mobile devices many users are changing the way they use the Internet. Computers and laptops are increasingly being used for general searches while mobile devices are used almost exclusively for local searches. If you don't have a local presence that's optimized for local searches (e.g., Google Places) you will be missing out.

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The great email debate: archive v delete

Email is a complicated beast. While we all use it on a daily basis, many users don't really stop to think about how it works or how it should work. One of the common 'goals' of email is to get your inbox to 0, with all messages read and dealt with in an organized way. Clearing out your inbox usually entails deleting lots of emails. However, one question is should you really be deleting email?

When it comes down to it there are usually two options for users to keep their inbox from overflowing. They can either archive or delete emails.

Archiving or deleting emails These are features that are available to most email clients. By archiving email you essentially remove them from your inbox, usually into another folder. When you archive emails, they are still retrievable, and you are still able to search for them and access the information within them.

Deleting emails on the other hand is different. Yes, your emails are removed, but they will usually not disappear instantly. Most email programs move deleted emails into a trash folder. Some clients are set up to empty the folder on a daily basis, while others delete instantly or when they've set the program to. However, once you empty the trash, it's very hard to get these deleted emails back.

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Clouds change how we purchase computers

Are you looking for a new computer for the office? It used to be easy, you could chose from either a desktop or maybe a laptop if you were a power user and had the funds to afford one. Now you have tablets, smartphones, Ultrabooks, notebooks, netbooks, laptops, desktops, etc. These alone have seemingly made it harder to pick when you have to upgrade. But the cloud is set to change that.

Computers have gone from widely singular machines to being networked together and able to share information between other users quickly and easily. The latest evolution of this network is the cloud. While the cloud is still in it’s early stages, it’s advancing at such a fast pace that we could soon be operating largely in the cloud. In fact, there are a number of services that when combined allow businesses to operate almost entirely in the cloud.

Here’s a simple example of how a company can operate almost exclusively in the cloud. Company XYZ uses Google Drive and Gmail for storage, document production and email (Microsoft Office 365 and SkyDrive is another option); Amazon Web Services for cloud server hosting; and VoIP for phone and fax systems. Couple this with a solid Internet connection and almost every major business function of Company XYZ can operate in the cloud.

While Company XYZ operates almost exclusively in the cloud, many modern businesses still rely on older, ground based systems. If current trends hold true, they will be integrating more cloud solutions in the near future. Because the cloud moves a large part of business and ‘computing’ off the computer on your desk, the way you select your next computer has also changed.

Traditional computer shopping focuses on four things: hard drive space and memory; program availability and integration; hardware specs; and price. Companies running cloud solutions still have to look into these four areas, but in a different way:

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Report notes strong IT growth in 2012

Information Technology (IT) is a term applied to a vast industry whose main goal is to provide support to other companies. Without IT, companies would be operating as they did before computers. As many organizations, small businesses included, use computer systems to conduct business, a recent report highlights that they rely on IT partners for their knowledge and experience.

A report released in the summer of 2012 by Gartner, Inc. an IT research and advisory firm, states that in the year 2012, companies will be spending a worldwide total of around $3.6 Trillion on IT related products and services.

This represents a year on year growth of 2.5% in spending when compared with 2011. Growth like this is nothing to sneeze at, and it will continue to grow as more products and services are invented, developed and released to the mass market.

The report noted that the largest sector of the IT market is in telecommunication services, with an expected growth of 1.4% this year. It also stated that companies in emerging markets will spend more on Internet technologies and consumer electronics. This means that with more capital, tech companies in these industries will be able to invest in and release more products.

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ROI, simple yet kind of complicated

There are many things an entrepreneur needs to consider when launching a new business or project. It can be a bit of a chore to plan ahead and many plans are usually altered countless times even before the start of operations. WIth all the aspects to think of, there is one that is important to any investor, Return on Investment (ROI).

When investing in, or looking for investment in your next IT project, or any project for that matter, you will need to calculate ROI and what factors to consider when making investment decisions.

ROI Defined ROI is calculated by taking the gain on an investment, subtracting the initial investment amount and dividing this number by the original investment amount. If calculated correctly, you will get a decimal that can be multiplied by 100 to get a percentage. If you take this percentage, and multiply the original cost by the percentage, you will get your total gain or loss.

To calculate ROI of a product, project or anything that brings in direct income - sales - to your company take the amount of money you will save or make over the life of the product and subtract the cost of the product over the total expected life. Divide this number by the cost to get an ROI in decimal point, which should be multiplied by 100 to change it into a percentage.

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