Many companies are now well into 2013 and have started to get into the grove, so to speak. New new opportunities and potential changes to the way companies operate have started to emerge, however the year is still young. The question many are asking is, "What tech based marketing trends can we expect in 2013?"
Here's an overview of what we think will be the five biggest tech-marketing related trends of this year.
1. Increased mobile demands With a crop of excellent, affordable and capable devices released this past year, it's a sure thing that many of your clients will be getting new devices for christmas. This will result in an increased demand for mobile friendly sites that are simpler, lighter on text and more interactive. 2013 will be a good year to review your website and optimize it for mobile users.
2. Increasing local demand With the increasing adoption of mobile devices many users are changing the way they use the Internet. Computers and laptops are increasingly being used for general searches while mobile devices are used almost exclusively for local searches. If you don't have a local presence that's optimized for local searches (e.g., Google Places) you will be missing out.